The above boxes and tins were part of a series of 'fake' products to be used in a Chr. Hansen A/S promotional and marketing video, where existing branded products could not be shown. The brief was to create fictitious brand names and package designs to sit comfortably on a supermarket shelf without attracting too much attention.
The packaging above shows Chr. Hansen A/S' range of specialty yeasts. These packs contain yeast granules and are sold to winemakers to enable the creation of 'wild alcoholic fermentation' in secure and controlled conditions.
This was another fictitious 'sample' product created to show how the Color-Rings product could be marketed. The client specifically wanted to show the 3 basic steps used to produce and colour the cereal rings (shown on the rear of the box). The front had to show that the rings were aimed at the whole family, not just kids. The overall feel of the design had to represent natural raw products rather than synthetic, processed ones.