This image above is a concept for Chr. Hansen A/S' product, SaltLite™, which is an innovative new product designed to counteract the effects of salt reduction in cheese. The brief was to come up with a visual concept to show the reduction of salt levels in cheese. The project also included shaping the cheese, and directing the photo shoot. The concept clearly indicates they have 'taken the salt out of the cheese'. Photograph by Henrik Freek.